Fantastic talk this morning from Hamish Taylor at the Energus building in West Cumbria. Great to see some familiar faces there to. Hamish touched on many things that determine the strengths of great leadership. He told stories of some great moments when he was part of P&G, British Airways and more recently Sainsbury's banking. I personally liked the fact that he stressed upon the importance of revealing the 'soft insights' into what the real benefit for customers are from a brand, product or service. This is something we at the Brand Group have been asking our customers and talking about for some time now. Let's hope the penny finally drops and the Managers and CEO's of the Cumbrian organisations who were listening today take this on board going forward. This insight comes through emersing oneself into a customers situation and their desires/needs. It also creates enthusiasm which gets people on board and ultimately drives sales through the roof. All because of listening to what customers want and not shouting about how good your company or your products/services are. It's also about clear communication which excites and moves people, not just bullet points and business speak that's dull as dishwater of which no-one takes a blind bit of notice. This is the only way great Cumbrian businesses can make their brand something to be loved and have real meaning for people...thus ending the continual struggles of being just a commodity that noboday truly cares about internally or externally. So go get some 'soft insight' into your next board meeting and make a real change. You can also speak with us or any member of our Group for advice. We're here to put your business where it really should be, in people's heads and more importantly - their hearts!
Paul
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