Hello to you all who follow this blog. I have recently been re-reading the book 'The Future beyond brands - Lovemarks' by Kevin Roberts. I read this initially last year. I have recently picked it up again due to the fact the man himself will be appearing in my neck of the woods this December at Reghed nr Penrith (I already have my place booked). I urge all designers, business owners, marketeers and anyone else to go to this event and also read this book. It is full of inspiring stories and guidance into the brands that really make an impact in people's lives to such a point where we love them.. hence making a real mark on their lives to a point where the consumer becomes 'loyal beyond reason'. I particularly love the story where Kevin brought a real lion into his first board meeting with the client 'Lion Nathan' in New Zealand..the board never forgot the Lion as part of their brand. I also love his constant associations and love of The All Blacks, rugby team. For all the great stories just get hold of the book any way you can, it's a must. One of his main points about Lovemarks, was that they all touched on emotions that so many organisations forget about or choose to ignore, which are Mystery, Sensuality and Intimacy - 3 building blocks that can make your brand become a 'Lovemark' giving you loyalty beyond reason. Now a lot of you will be saying... yes but my business is way to small to think about this ideal..in reality the opposite is never more true and in these very tough economic times, we simply can't ignore the fact that we need to have strong brands that people value and really love. In Cumbria many people choose to live here who were not necessarily born here. Many of the
Brandgroup members moved here or have moved back here (including myself) because we 'love it'. We love it for many reasons, the beauty, the calmness, the accessibility to other great places, the friendliness, the ability to bounce back through adversity, the ideal place for children and families to grow... their are many things which make Cumbria for me personally a true 'Lovemark'. It would be interesting to hear what your 'Lovemarks' would be of businesses, products or people throughout Cumbria. Which Cumbrian brands do you really love? You can let me know at this email address:
info@thebrandgroup.co.uk I hope to see many friends, clients and the brand group members at Reghed for the visit of
Kevin Roberts - Saachi & Saachi worldwide CEO I hope the evening will be as inspiring as his book and it will help all who come embrace their own brand with the aim of becoming a 'Lovemark' within Cumbria and beyond.
Love to you all!
Paul Smith
