Wednesday, October 28, 2009

Brand Book for Cumbria Dental Clinic

York Place Dental asked us help them to understand their brand. We came up with a set of brand values, a mission statement, some brand guidelines showing image and type usage, tone of voice and a brand vision. We combined these ideas into a neat little A5 booklet which is used by all the staff. real value has been added to this Cumbrian dental practice with this brand book, helping all the staff deliver the brand promise consistently and effectively.

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