Just finished reading this great book written by Jon Edge (Wolff Ollins) and Andy Milligan.
It's a great help to anyone wishing to understand what branding is really all about. A real straight-talkers guide to branding along with helpful insights into how designers can add value to clients and how clients can understand what us designers are really up to. I could go on, but I won't, just go and buy it, borrow it or steal it...an essential for anyone involved in branding. I have a copy if anyone wishes to borrow it. P
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