Wednesday, March 31, 2010

TOPBOD - Carlisle Beauty Salon new website.

After creating the new company logo last year for this small salon based in Wetheral, it was finally time to update their website with the brand style. A simple web template was just the right solution as there was very little budget and no room for error during development. The site was designed, built and live within 2 weeks from receiving the initial brief. The client was extremely happy and all things went to plan and hassle free. Contact us if you require a simple, yet effective, well designed webiste on a small budget. We can get your business online and working for you in no time at all.


Tuesday, March 30, 2010

York Place Dental




Smile...the new York Place Dental business cards and greetings cards have just arrived from printers. Nice stock and great photography from Steve Meyfroidt.
We went for folded business cards with a cropped image of the actual dentist and some introductory text on the inside. Clean design with a polished print finish :) We really like this.

Thursday, March 4, 2010

Off The Wall Promotions


Some times a client comes along with so much enthusiasm, it's inspiring. Off The Wall is that client. They design and manage anything that will make your event memorable. Here at PS Design Group, we were asked to create a new brand identity that could be flexible, quirky, memorable and fun. We started with getting under the skin of what OTW were about and giving them some brand guidelines along with new identity, stationery and website. Direct Mail, Vehicle Livery and Corporate Literature will also be rolling out over 2010. So for all kinds of cool games and event ideas for your business or pleasure contact David Gardiner at 'off the wall'. Ps... Thanks to Darren at Kierweb for the help in the construction of the website.

Tuesday, February 23, 2010

Beautiful Portrait Photography


Some gorgeous portrait photography from Steve Meyfroidt (pronounced Mayfruer). He came and took some stunning shots of my new born baby (and my double chin, time to get back to the gym me thinks). We had a great afternoon and I can't wait to see the rest of the shots. Please take a look at his work, I know I am slightly biased, but once you see his portfolio and meet this charming gent, then I'm sure you will be to. He also has some stunning wedding photography and an accomplished
commercial portfolio to boot. Thanks so much Steve, the shots look amazing...as always. P

Thursday, February 18, 2010

New Logo for Astro Soccer Six league


Cumbria soccer 6 a-side league 'Astro Soccer Sixes' approached us to refresh their logo of over 12 years. Having played in the soccer league ourselves, we jumped at the chance to work with a project that we are passionate about and a sport that we love to play and watch. We opted for a logo that summed up the excitement of the leagues using colours to represent Cumbria rather than the usual reds and blues of footballing teams. We introduced 6 moving stars to represent each player on the team and a softer more modern font. The identity will be rolled out onto all marterial online and in print in the coming months. A Facebook page will be launched in the coming days so will keep you posted, and if you would like to take part or get a team together, then contact Billy Rafferty on 01228 593030.... Football logos are not a matter of life and death ... they're more important than that.

Friday, February 5, 2010

The Tradition Partnership


We were asked to put a visual style to a company that was focusing on bringing about a return to traditional pension values. Providing bespoke pension solutions for each individual company scheme. Initially we implemented stationery and a corporate document that could be used as a tool to inform clients about the range of services available and a background to the company. Photography was used to reflect the core businesses that The Tradition Partnership serves, from all industries at all levels. Website and Exhibiton stands will roll out over the coming weeks...trust us.


Monday, February 1, 2010

Free ways to promote your website.

A List Directory

Promoting your website can be expensive, but what if you haven't got a large marketing budget? Here is one technique you could use:
Add yourself to FREE web directories!
There are hundred of web directories that allow you to post your details for free.
A List directory is just one of them. A List Directory
and Graphic Designers in Cumbria


Visit http://info.vilesilencer.com for lots more. Hope this helps. P

Saturday, January 30, 2010

Carlisle Wealth Management Brand





CPC Wealth Management approached us to create new corporate literature and stationery (and soon to launch a new website) that would reflect their services and communicate their brand in a positive way to their clients. To begin with, we helped CPC understand what was so unique about their business and the brand. We created a brand document containing new brand values and mission statement along with guidelines to help give CPC a clear consistency in all their communications. We were very impressed with their business knowledge and financial expertise, so that was our starting point in creating this look. We also had to capture their infectious 'charisma' which we felt was a real difference for them in their market place. Expert financial advisers who won't bore the hell out of you..now that's worth something!

Sunday, January 3, 2010

It doesn't do what it says on the tin!

Firstly best wishes to all for 2010. I trust you have been hitting the high street shops and searching online for all those bargains to be had (unless your a man of course and hate shopping, according to BBC news this morning). Well I have been doing a bit myself and over the past couple of days, mainly buying for the birth of my first child who is due any day now. I was in the kids sections of Next, M&S, Hoopers and the mecca of all...Mothercare. I also purchased a new i-Mac for my business, which leads me to the topic of this particular post.

I went up to 'PC World' store in my city of Carlisle as there is no Apple Store here yet (nearest is Manchester I think). It got me thinking about brand names of big shops and why quite a few of these names don't actually match up to what they sell. PC world was selling furniture, cameras, paper shredders, Sat Navs and of course Apple Macs. Yes some of these products are all linked in some way to your computer, but there not the strongest of links. Is it time for a re-brand or name change. I am not talking about brands that have some obscure names like Santander or Argos, but brands that name themselves after the product they initially sold, and have diversified so much over the past few years that their brand name struggles to match what they actually sell or is their core product.

Another one I came across whilst shopping was 'The Carphone Warehouse' which sells laptops, gaming, i-pods etc...these products have nothing to do with a car or a phone and the store itself looks nothing like a warehouse. I am sure there are more stores like this in the UK, and I will be on the lookout when shopping with my new baby, but if you know of any other shops or brands that "doesn't do what it says on the tin" then please let me know. I am trying to reach one hundred brands by the end of the January sales, so if you can think of any then do let me know. I will also try this on my facebook page for all you Facebookers. Thanks again and I look forward to seeing what you all come up with. Here's to a BRAND NEW YEAR. Paul Smith

Friday, December 11, 2009

Re-Brand of Carlisle Printers to celebrate their 30th year


Local Printing business Border Offset Printers will be heading int0 2010 celebrating 3 decades in business in Carlisle. PS Graphic Design was asked to create a new brand identity and future communications to take them forward into the next 30 years. A new corporate mark along with brand guidelines have been created, with new signage and advertising, direct mail and other corporate literature rolling out over the next 6-12 months. The design sitting under the new logo is a flyer informing their customers of their opening (or should I say closing) times over the festive period. The new logo lends itself well to creating many funky patterns including this Christmas Tree...neat!