Tuesday, December 8, 2009

Banner Design for Carlisle Dental practice.


Some more branding for Carlisle dental practice York Place Dental. PS Graphic Design created banners to go up in 'The Lanes' shopping centre in Carlisle. We based the idea on people wishing to have more confidence in their smile when shopping - 'Bags more confidence in your smile'. Grafix Signs whom we have worked with on several projects then printed the banners, so thanks to them.
There are 2 types of designs going up - 1 for men (which is up now) and 1 for women which should be seen very soon. Over 2000 cars pass this banner every day (even more on a weekend), so it's a great way of showing your brand to a large audience. If you wish to have some banners designed and printed for your business, then contact us and we'll get your brand in front of thousands of people in a highly creative way.

Monday, December 7, 2009

Zoo International Identity.


New corporate identity for International Hardware company. Packaging, Labels and new Website will also be featuring shortly.

Sunday, November 22, 2009

Cumbria Renewable Energy Direct Mail

Encompas (Cumbria's Premier Underfloor Heating and Renewable Energy company) invested in their marketing research and asked PS Graphic Design to create some new Direct Mail to accompany their new Brochure (which we designed a few weeks ago). Focusing on the key messages along with the main benefits the research uncovered for their target market. Great to work with a company that is investing in renewables, saving energy for consumers and reducing carbon emissions for the planet. ..it's one thing that makes this design lark worthwhile.

Tuesday, November 10, 2009

True Believer Exhibition


I was pleased as punch last night for two reasons. Firstly, I had a trip over to Newcastle to the see the Northumbria School of Design building, which is pretty cool. Secondly (and more importantly) I was there to support my old college friend Andrew Reay, who had a private view of some new (and old) graphic posters and t-shirts from his business 'True Believer Clothing' . I have purchased a few of these shirts already. They are great quality and are all hand printed. So you're not only getting a quality shirt, you also get a true piece of graphic design and print to boot. Cool and quirky work, which tick all the boxes for me. I can't wait to see the new designs in print. I'm off now to order a 'Sid Wings' shirt as an early Christmas pressie. Tell yer friends, so they can get their hands on these sought after designs. Ho,ho,ho!

Thursday, October 29, 2009

Now on Twitter


Hello, Thought I would let you know that you can now follow me (Paul Smith) on Twitter
I will be updating it on a regular basis with links to graphic design, interesting articles on branding, some cool links and some funny stuff to boot. Also the usual online diary of what's been happening throughtout week at PS Graphic Design. If you're not already on twitter then you're missing a trick so get started by following me.

Wednesday, October 28, 2009

Brand Book for Cumbria Dental Clinic

York Place Dental asked us help them to understand their brand. We came up with a set of brand values, a mission statement, some brand guidelines showing image and type usage, tone of voice and a brand vision. We combined these ideas into a neat little A5 booklet which is used by all the staff. real value has been added to this Cumbrian dental practice with this brand book, helping all the staff deliver the brand promise consistently and effectively.

Encompas - Underfloor Heating new brochure.



Cumbria's premier underfloor heating and renewable energy companies Encompas approached PS Graphic Design to re-design their company literature and marketing materials. Based on external market research the brochure was very much targeted towards Self Builders. A more Commercial style brochure is currently in the design pipeline along with a new website and direct mail campaigns which we will show you next month.

Sunday, October 18, 2009

HomeSearch Direct update shop facia.


We worked with HomeSearch Direct over a year ago on their identity, values, brand positioning and new guidelines. This was to help give them a clear, relative and consistent approach in all their communications. From advertising to property details to their website and as you can see, their office signage on Lowther Street in Carlisle. Thanks to the signmakers for doing such a professional job. Although I do think the grey paint surrounding the sign could be a touch darker - what do you think? Comments welcomed.

Cockermouth Foot Clinic.



We were asked to update the Cockermouth Foot Clinic's brand. Now feet aren't the most pleasant part of the human anatomy, so the difficulty was to make the brand communication more friendly and approachable (no pictures of dirty, smelly feet here). We also wanted the brand to be more informative in interesting ways for all ages. We developed new signage for the clinic and introduced and new identity system that will bring consistency to future communications. There is also new advertising with the new style appearing in local journals throughout Cumbria. Definitely a 'step up' from where the brand used to be. P

Friday, October 9, 2009

Ceramic Systems


We were asked to create a new brand identity for this B2B Ceramics company, including a logo, stationery and possible future marketing materials. No website as of yet so I can't put a link on here, sorry. This is a new company so I will upload more work as and when it is finished. Cheers Paul