Cockermouth Foot Clinic.

We were asked to update the Cockermouth Foot Clinic's brand. Now feet aren't the most pleasant part of the human anatomy, so the difficulty was to make the brand communication more friendly and approachable (no pictures of dirty, smelly feet here). We also wanted the brand to be more informative in interesting ways for all ages. We developed new signage for the clinic and introduced and new identity system that will bring consistency to future communications. There is also new advertising with the new style appearing in local journals throughout Cumbria. Definitely a 'step up' from where the brand used to be. P